Press · 5 min read

Visual Assets. The BAGO family Ecosystem

BAGO family is an international ecosystem of consumer brands bringing together five independent directions: BAGO home in home fragrance, ETERIA COSMO in skincare, NATONIQ in functional beverages, and the lifestyle brands AROMATONIX and Abel. The company creates products that raise the quality of everyday life through considered, mindful decisions.

To make life easier for media and partners, BAGO family provides a broad set of visual assets reflecting the philosophy, aesthetics, and products of the ecosystem. This allows the company to safeguard its visual reputation and maintain a single visual strategy across the press.

What the BAGO family Press Kit Is

When a brand provides visual assets to the media, it is opening access to its official media bank, or press kit, so that journalists, bloggers, and editors can use the materials in their publications, articles, and reviews. Everything they need is gathered into a press kit (also called a media kit).

It is a structured set of materials that makes it possible to:

Find current images and documents quickly.
Use the materials in line with the brand book.
Maintain a consistent visual style across every publication.

What the Media Assets Include

Company logos

The primary BAGO family logo.
Logos for all five brands: BAGO home, ETERIA COSMO, NATONIQ, AROMATONIX, Abel.
Versions for light and dark backgrounds.
Vertical and horizontal lockups.
Files in PNG, SVG, AI, and EPS for print and digital publications.

Products and merchandise

Product photography. Images of aromatic diffusers, candles, sprays, sachets, and aroma cards on a neutral background, for catalogs and marketplaces.
Interior photography. BAGO home products in living spaces: living rooms, bedrooms, kitchens, home offices.
Lifestyle photography. Images featuring people, creating mood and an emotional connection with the audience.
Detail photography. Close-ups of texture: glass bottles, fiber reeds, soy wax, kraft packaging.
High resolution (300 dpi) for print.
Web formats (72 dpi) for online publications.

Photographs of the leadership and team

Portraits of company founder Anton Mednikov for interviews and features.
Photographs of key employees and the team (optional).
Shots from manufacturing processes and events.

Brand colors and typefaces

The BAGO family ecosystem uses a carefully considered color palette that reflects its philosophy of purity, naturalness, and aesthetics. Each brand has its own color scheme, matched to its positioning. The typefaces are contemporary, chosen for legibility and visual harmony across every touchpoint — from packaging to digital communication.

Brand book and guidelines

Rules for using the logos.
Color palette and typography.
Principles of visual communication.
A prohibition on altering brand elements.

Advertising and promotional materials

Banners for websites and social media.
Infographics (how diffusers work, manufacturing stages, market presence map).
Presentations for partners and distributors.
Product video reviews.
Interviews and behind-the-scenes footage from production.

Examples of Visual Assets from Cultural Projects

BAGO family takes part regularly in significant cultural initiatives, producing distinctive visual content along the way:

Collaboration with Kinopoisk. The limited-edition “PATRIKI” collection marking the release of the series “Unprincipled in St. Petersburg.” Photography and video from the project launch.
The centenary of Maya Plisetskaya. The limited-edition “Maya” fragrance. Images of the bottle in a snow-white box shaped like a ballet tutu. Footage from the evening at the Nikitsky Gate Theatre.
Collaboration with the State Tretyakov Gallery. Fragrances inspired by works from the museum's collection. Product photography set against landmark exhibits.
New collection releases. Visuals for announcements of new fragrances: “Green Fig,” “Mint and Basil,” “Peony,” and others.

Why It Matters

Reputation management

By supplying official visual assets, BAGO family keeps control of how the brand appears in the media. It rules out outdated or low-quality images and guarantees a consistent, recognizable visual style in every publication.

Making journalists' work easier

A ready-made press kit saves time for editors, journalists, and bloggers. Instead of hunting for images themselves, they receive a structured set of materials ready to use — which raises the odds of strong, timely coverage.

Growing recognition

A single visual strategy strengthens brand recognition. When every publication uses the same logos, colors, and image style, audiences remember and identify the company more easily. That builds trust and loyalty over the long term.

Rules for Using the Visual Assets

Credit is required: “Photo: BAGO family.”
Logos and brand colors must not be altered.
Only current versions of the materials may be used.
Brand book guidelines must be followed.

Contacts for Requesting Visual Assets

For anything related to obtaining visual assets for publication, please contact the BAGO family PR department.

Website: https://bago.family/
Phone: +7 903 5492524
Address: 25 Smirnovskaya St., Building 2, Moscow.

The visual assets are updated regularly. To receive the latest images and video, contact the company's PR department.