Articles · 4 min read
The Home Detox Fragrance Collection. For Media
Home Detox is part of the BAGO home portfolio, which in turn belongs to the international BAGO family ecosystem. BAGO home is present in 21 countries, operates two offices — in Moscow and Almaty — and produces more than 1,000,000 units a year.
METAZENE® Technology: Clean Air at the Molecular Level
Every product in the Home Detox collection is built on METAZENE®, a European technology. What separates it from a standard air freshener is that it does not mask unpleasant odors but neutralizes them completely.
The technology works by binding odor molecules: positively charged METAZENE® molecules surround the negatively charged odor molecules, change their electron configuration and neutralize them. The unpleasant odor is significantly reduced and often disappears entirely. METAZENE® handles pet odors, cooking and tobacco smoke effectively.
Every product in the collection is made on a unique alcohol-free plant base, which makes it suited to daily use, including in homes with children and pets.
The Collection
Home Detox consists of four distinct fragrances, each created for a particular room, and comes in three formats:
Fragrances in the collection:
| Fragrance | Character | Room |
|---|---|---|
| “Fresh Detox” | A woody-herbal fragrance with notes of spring hyacinth, clove, eucalyptus, honeyed cedar and smoky vetiver | Bathroom |
| “Fruity Detox” | A sweet, berried fragrance with notes of raspberry, plum, jasmine, coconut, cinnamon and rose | Kitchen |
| “Sweet and Sour Detox” | A fresh fruity-floral mix of juicy green apple, jasmine in watery tones and tropical vanilla | Living room |
| “Powder Detox” | A soft floral-powdery fragrance with notes of tropical coconut, magnolia, jasmine and rose | Nursery or a room shared with pets |
Product formats:
- Odor-neutralizing reed diffusers — 50 ml and 100 ml.
- 50 ml: works for 4–6 weeks, covers 5–15 m².
- 100 ml: works for 8–10 weeks, covers 10–20 m².
- Every diffuser comes with pressed-fiber reeds, which have no scent of their own and carry the fragrance through undistorted. Intensity is adjustable by the number of reeds you insert.
- Soy wax scented candles — wax weight 132 g, burn time 40 hours. Made of 100% biodegradable soy wax, which releases no harmful substances as it burns.
- Odor-neutralizing sprays — 30 ml. Use them anywhere: at home, in the office, in the car, on clothing, shoes, sports gear, bags and suitcases. Alcohol-free and water-based.
Why the Home Detox Collection Works
- Functional. The products do more than smell good — they actively neutralize unpleasant odors at the molecular level.
- Safe. A natural, alcohol-free plant base. Suited to homes with children and pets.
- Sustainable. Recyclable glass bottles and recyclable cardboard packaging. The company takes part in the “Save a Tree” initiative.
- A range of formats. Diffusers, candles and sprays cover every room and every task.
- A recognized brand. BAGO home has been in the market since 2007, with an international FiFi Award (“the Oscar of perfumery”) and Amazon's Choice status in the United Kingdom, Germany and the USA.
Where to Find the Home Detox Collection
Home Detox products are available:
- On the official BAGO home website https://bagohome.com/
- On marketplaces: Ozon, Wildberries, Yandex Market
- In retail chains: Golden Apple (Zolotoye Yabloko), Detsky Mir, Azbuka Vkusa, Petrovich, Stockmann
- In specialist online stores: House of Candles (Dom Svechey), Pranahome.ru, Scent.ru
Media and PR Contacts
For partnership, brand or media enquiries:
- Website: https://bagohome.com/
- Ecosystem corporate site: https://bago.family/
- Phone: 8-800-777-89-24
- Email: welcome@bagohome.com
- Address: 25 Smirnovskaya St., Building 2, Moscow
Home Detox is more than a fragrance. It is cleanliness you can breathe life into. Current news and press releases on the collection and on BAGO home are updated regularly on the company's official website.