NATONIQ. For Media

NATONIQ is made for people who want to choose their drinks mindfully without giving up taste, beauty, or pleasure. It is a drink for those who read the label, look after themselves, care about aesthetics, and pick products worth sharing.

About the Brand

NATONIQ is a new-generation soda that makes a clean drink as desirable, as vivid, and as fashionable as classic soda. The brand does not ask for a compromise between “delicious” and “better for you.” It sits between sugary soda and strict healthy-lifestyle drinks, offering a mindful choice that never feels like the wrong one.

The brand's core philosophy is that “a sugar-free drink should never be boring.” It can be vivid, beautiful, natural, and easy to understand. It fits the rhythm of the day: recharge, breathe out, focus, or simply refresh.

The brand formula is Taste + Clean + Function + Style:

• TASTE: vivid flavor, intriguing combinations, real pleasure.
• CLEAN: no sugar, an honest label, natural ingredients.
• FUNCTION: a clear state — energy, balance, focus.
• STYLE: a contemporary visual language, aesthetics, a product worth sharing.

Two Lines, One Character

The NATONIQ range is built on two core categories. Each answers a different need, but both follow the same approach: taste, clean ingredients, function.

The Lemonades line is about flavor, freshness, and natural sugar-free soda. It is the clearest entry point into the brand: an everyday refreshment. The flavors:

• Strawberry + Basil — a berry flavor with a green, herbal accent.
• Cucumber + Mint — the lightest and most refreshing of the two.

The Functional line is flavor + state + plant-based ingredients. It is a mindful, functional choice for the rhythm of your day and the task in front of you. Two states:

• Energy — to recharge. Citrus, guarana, and mint. Naturally occurring caffeine from guarana for a brisk start.
• Balance — to even out. Lavender, lemon balm, and lemon. An herbal profile for a quiet pause.

Who NATONIQ Is For

The brand speaks to a broad audience looking for a mindful choice without compromises:

• Young professionals, 25–40 — “I want something delicious and beautiful, without feeling I have made a bad choice for myself.”
• Mindful consumers and healthy-lifestyle audiences — “I am tired of choosing between good for me and good tasting — I just want a proper drink.”
• The aesthetics generation / Gen Z — “I choose products that reflect my taste, both on the palate and on the shelf.”
• Functional beverage drinkers — “I need a drink that matches my rhythm and my state.”
• Families and parents — a cleaner alternative to ordinary soda.
• HoReCa and B2B — a ready-made non-alcoholic alternative to lemonades, sodas, juices, and energy drinks.

An Honest Formula and Manufacturing Standards

NATONIQ is produced to the high quality standards shared across the BAGO family ecosystem. The key principles:

• No added sugar. The drinks contain no sugar, yet keep a full, natural taste.
• Natural ingredients. Everything starts with natural juices and botanical extracts.
• An honest label. The label lists real ingredients only, with nothing hidden.
• Control at every stage. From raw material sourcing to the finished product, every production step is strictly monitored.

Every claim about vitamins, caffeine, and function goes through legal, technological, and laboratory review before it is published.

Aesthetics and Visual Language

The NATONIQ visual language is built on clarity, freshness, and appetite appeal. A white base, the color of the flavor, large ingredient imagery, and smart infographics come together to feel transparent and contemporary.

Our signature Ingredient Intelligence system explains the taste, the formula, and the point of each drink simply, visually, and in a modern way. The brand speaks briefly, cleanly, freshly, and to the point.

Place in the BAGO family Ecosystem

Within the BAGO family ecosystem, NATONIQ speaks to rhythm and lifestyle. Where BAGO home shapes the atmosphere of a home through scent and ETERIA COSMO does so through mindful care rituals, NATONIQ offers a way to sustain energy, balance, and focus through the day.

The brand completes the ecosystem with a simple, clear way to look after yourself through an everyday choice of drink.

Media and PR Contacts

NATONIQ is open to features, integrations, and partnerships. Current press releases and news about the brand's development are published in the media on a regular basis.

For partnership, brand, or media inquiries:

• Corporate website of the ecosystem: https://bago.family/
• Phone: 8-800-777-89-24
• Address: 25s2 Smirnovskaya Street, Moscow

NATONIQ is a delicious, clean, and functional new-generation soda. It is the choice for people who want to enjoy what they drink, know what is inside, and feel better every day. NATONIQ: great taste, clean ingredients, no sugar.