Press · 3 min read
BAGO family: Facts and Figures
BAGO family — an international ecosystem of consumer brands bringing together five independent directions across home fragrance, skincare, functional nutrition, and lifestyle products. The company creates products that raise the quality of everyday life through considered, mindful decisions.
KEY FACTS
| Indicator | Data |
|---|---|
| Founded | 2007 |
| Founder | Anton Mednikov |
| Headquarters | Moscow, Russia |
| Countries of presence | 12 |
| Brands in the ecosystem | 5 |
| Own manufacturing launched | 2016 |
| Country of manufacture | Russia |
THE STRUCTURE OF THE ECOSYSTEM
BAGO family brings together five independent brands, each with a niche of its own:
| Brand | Category | Positioning |
|---|---|---|
| BAGO home | Home fragrance | The flagship brand, creating plant-based fragrances for the home |
| ETERIA COSMO | Skincare | A family-run manufactory of craft fragrances and natural body care |
| NATONIQ | Functional beverages | Sugar-free lemonades made with natural juices, refreshing and energizing |
| AROMATONIX | Home fragrance | A brand that brings fashion and style into the home, accessible luxury |
| Abel | Lifestyle fragrances | A brand with a character of its own, extending the lifestyle direction |
MANUFACTURING AND TECHNOLOGY
Own full-cycle manufacturing in Moscow
Key technological features:
- A unique plant-based “green” solution that, unlike its chemical counterparts, carries no scent of its own
- Fragrances built on natural ingredients
- Manufacturing equipped with modern laboratories
- Technologies that cut the carbon footprint and reduce paper consumption
Product range:
- Aromatic diffusers (volumes from 40 to 400 ml)
- Soy wax scented candles
- Room and fabric sprays
- Sachets
- Aroma cards
- Refills and diffuser reeds
MARKET PRESENCE
BAGO home is present in 21 countries:
- Russia
- The CIS countries and Georgia (Kazakhstan, Belarus, Uzbekistan, Azerbaijan, Kyrgyzstan, Tajikistan, Armenia, Georgia)
- Europe (the United Kingdom, Germany, the Netherlands, Sweden, Poland, France, Spain, Italy)
- North America (the USA, Canada, Mexico) and the Middle East (the UAE)
The company has experience in markets with widely differing structures and consumer behavior.
ACHIEVEMENTS AND RECOGNITION
- The FiFi Award (“the Oscar of perfumery”) for the best New Year fragrance collection (2020)
- Amazon's Choice status in the United Kingdom, Germany, and the USA
- More than 10 years of team experience in the home fragrance category
- Collaboration with the State Tretyakov Gallery
- Work with more than 40 theaters and museums
- Partnership with the KARO cinema chain
- Joint projects with the series “Unprincipled” (Kinopoisk)
SALES CHANNELS
Marketplaces:
- Ozon
- Wildberries
- Yandex Market
- Lamoda
Retail chains:
- Lenta
- LEMANA PRO
- Golden Apple (Zolotoye Yabloko)
- Stockmann
- Hoff
- Eurodom
PHILOSOPHY AND VALUES
Mission: to create products that help people feel better every day — raising quality of life through considered, mindful decisions.
Core principles:
- Quality without compromise — only well-considered products deserve a place in everyday life
- Mindfulness — quality of life is shaped through simple, mindful choices
- Honesty — the brands answer real needs and communicate with clarity and honesty
- Sustainability — natural ingredients, safe formulations, responsible manufacturing
- Family values — a family business with personal responsibility for the result
BAGO family — an international ecosystem built on meaning, quality, and steady growth, where every brand finds its consumer and every consumer finds their own path to harmony.